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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

"For less than $20," Kent says, "you can experiment with the mutual fun of a vibrating cock ring" that provides clitoral and testicular stimulation. As with many products, there’s a learning curve — as I found out when I first started shopping for sex accessories. And, for some older adults who may have issues gripping a toy, is it ergonomic? One of the best perks of my job as a sex and relationships writer is the truly endless number of sex toys I get to review.

Bing, for example, specifically cites violent or torture-related content as being in violation of their policies. Selling sex toys can be difficult, in part, because it’s difficult to market sex toys. Below lists the marketing options for the adult toy market, exploring the benefits and drawbacks of each. As a result of modern society’s sexual liberation, sex toys are much less taboo. With the veil of illicitness lifted, selling sex toys has become a more mainstream and extremely profitable business. In fact, the global sex toy market is predicted to see nine percent growth between 2019 and 2026, from being valued at 28 million dollars to 52 million dollars.

Sex toys are used by certain people with impairments or limited mobility to masturbate, have sex, or engage in sexual activities or postures that may be difficult or not feasible for them. And don’t limit yourself to only considering toys marketed as couples’ toys. As Engle says, "Any toy can be used as a couples toy," so it may be helpful to expand beyond the mindset of products that put an emphasis on use during penetration only. Or perhaps you might want to start out with something as simple as a massage oil candle rather than motorized toys. Ultimately, of course, communication is key to figuring out what you’re both comfortable with—and the type of products that you’ll each derive the most pleasure from.

You can control the device using the We-Vibe app or the included remote, so you don't have to reach down and seek out a button while using it to cycle through the different modes and vibrations. When using solo, I preferred the remote so that I didn't have to look down at my phone, which, ideally, I try to forget during sex. The app is great for partner play, as the toy can be controlled from anywhere. Sex toys are here to help you relax, de-stress, and feel pleasure. But sometimes, you don’t want to fuss with controls or buttons while trying to get fully immersed in the moment. That’s where hands-free toys come in to provide blissful, uninvolved delight.

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