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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global male sex toys toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

Premium Silicone Stretch RingsMade from silky-smooth 100% premium silicone, this set of three rings is perfect for versatile use. Rosales 10-Function Suction StimulatorExperience Gentle Waves of PleasureThis 10-function, soft-touch suction stimulator employs advanced air pul... Equipped with depth sensors that intensify vibrations when deeper inserted.

If you’re not sure where to start, don’t stress—a great way to narrow your search is to first figure out which categories appeal to you. From there, you can drill down on the specific toys within those categories that have the settings and functions that meet your needs. "Porous materials can be cleaned with soap and water or a toy cleaner. A gentle liquid soap, like you would use for your hands, is a fine choice for most toys," Deysach says. Visit the Planned Parenthood website to learn more about the various types of sex toys. With two buttons and six stimulation modes, the Lelo Tor 2 has a simple design and a flexible fit to help make it comfortable for penises of all sizes.

This toy is an excellent option for those who are fans of the Magic Wand Original and wish to upgrade to a silicone head and more vibration settings but don’t mind keeping the cord. The Plus version typically costs only $10 more than the Original model. Autistic activist Ruby Stone emphasized in our interview that sensory-processing issues can cause certain sounds, textures, or other stimuli to feel extremely unpleasant.

"They’re great for folks who aren’t super flexible, or who have a tough time holding up their body weight," Wolfe says. "I don’t recommend classic police-style handcuffs, because they’re metal and could potentially cut one of the important veins near your wrist," Finn says. Like the idea of having to tell your partner exactly what you like, because you can’t show them? This product slips over the base of the penis to limit how much of the penis is able to go inside the vagina during P-in-V intercourse.

We’ve evaluated battery life by cycling the devices on and off for 20 minutes until they died, assessed overheating by letting them run for extended periods, and tested the function of waterproof vibrators. This toy offers strong vibrations, has a rechargeable battery, and comes with a 15-year warranty, all at a fraction of the price of similar models. Self-love is a perfectly normal and healthy sexual behavior that has many benefits to your overall wellness. Whether you’re intrigued by bondage, spanking, or being dominant/submissive - BDSM is a chance to deepen sensations and get playful in the bedroom.

If it runs out of power, you can connect it to the removable AC cord and continue using it. Introducing the Kiiroo Control, an interactive controller that effortlessly attaches to your FeelStroker. With just a simple hand motion, you can control your partner’s device from anywhere in the world.

The Sonnet is a fine toy, but our tester preferred the 5 Star Rabbit overall. The 5 Star Rabbit is also covered by a longer warranty (five years versus the Sonnet’s one). Since 2014 we’ve tested a handful of sub-$100 vibrators, finding many of them severely lacking in some respect. For example, we discovered that the Je Joue Mimi worked best on only one setting, and even then it produced uneven vibrations. The Satisfyer Pro 2, which stimulated with suction and seemed like a promising competitor for the Dame Aer, caused our testers occasional discomfort.

Equipped with a special gripped design that targets both your G-spot and clitoris, Lovense's Dolce vibrator comes equipped with two motors for both areas. Testers loved that the toy's adjustable base allowed them to use this toy hands-free, enabling the Dolce to sit firmly against the skin and fit snugly internally. Its petite size makes it a perfect option for play while away from home, alongside its discreet design profile. If you fancy yourself a contortionist, the Nova 2 is the toy for you. Testers indicated that it provides vibrating stimulation to almost all the pleasure zones of the vagina all at once, given its dual motor action in both shafts.