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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

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This was not the case with the less expensive Satisfyer Purple Pleasure. The Beso Plus was our least favorite of the clitoral suction/G-spot dual-stimulator vibrators we’ve tried. Our tester found the "mouth" of the toy to be uncomfortably firm and irritating. If you wish to use a lubricant with your toy (as experts often recommend), keep in mind that only water-based lube is safe to use with all types of toys. Oil-based lubricants are not just unsafe for use with condoms but can also interact badly with toys made of soft plastic or rubber, causing the devices to disintegrate or to leach chemicals (PDF).

Roughly 1 in 3 adults 40-plus say they’ve used a vibrator for solo and partnered sex, according to AARP’s Ageless Desire study. You might be ready to try sex toys to spice up your 50-plus sex play, but where to shop for them can be daunting. An actual store where you can talk to a salesperson and browse might be appealing unless you are afraid of, yikes, is that my neighbor?!

In the U.S., the most common item bought is a animal dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

BMS Factory and Fun Factory are some of the emerging players functioning in this market. Saw the advent of the motion picture, and it wasn’t long before early filmmakers began producing the very first porno flicks. Some early films included shots of women masturbating with various sexual aids of the time and included strap-on dildos and massagers. Even with a liberal amount of olive oil as a lubricant (no joke!), the diletto was not as comfortable as today’s models. But as evidenced by today’s booming adult toy industry, dildos continued to evolve and grow in popularity.